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Showing posts with the label entrepreneurial urge
The Entrepreneurial URGE The entrepreneurial urge is the motivational edge of men and women who love to develop bold initiatives and who change the world little by little. When Steve Jobs approached John Sculley, then C.E.O. at PepsiCo about coming on board at Apple, he posed this question: " Do you want to sell sugar water for the rest of your life, or do you want to change the world? " No doubt, Jobs knew that the question would go to the heart of Sculley's "urge" and elicit the desired response. Do you want to change the world? That is what entrepreneurs do every day. They change it person by person, idea by idea, perception by perception, piece by piece. They do it the way you eat an elephant, one bite at a time. Here is an acronym for URGE. I am making it up as I write it here: U = Urgency. That is what an urge is, an inner sense of urgency that says that something has to be done and it has to be done now and by YOU! R = Resources. The entrepreneur may or