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Considering an Opportunity ? Here's how to identify legitimate direct selling opportunities: Start up costs should be minimal. The start up fees in direct selling companies are generally modest - usually the cost of a sales kit. Companies want to make it easy and inexpensive for you to start. Pyramid schemes make their money through fees paid by new recruits or by loading inventory or training aids on them. High entry fees should be a warning sign. You should be able to return unsold inventory. Companies belonging to the Direct Selling Association "buy back" unsold marketable products purchased within the prior 12 months if you decide to quit the business, for 90 percent of the price you paid for them. The DSA Code of Ethics requires that member companies do this. Beware of opportunities that encourage "front end loading," or buying large inventories of unreturnable products to reach achievement levels or receive a "special" or larger "dis...