What Is Your Widget?

As an entrepreneur, you are peddling a big idea. It may be concrete or ethereal, but it is, nevertheless, real.

Can you explain it with enthusiasm, passion, and clarity? Can you describe your "widget" in a few sentences or 30 seconds? That may be all the time you have and you need to be ready.

Whether your widget" is the product of your mind or your hands, you need to be able to communicate "what it is" as with compelling brevity.