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Showing posts from March 2, 2007
We are all selling something: ideas, products, services, ourselves. There are three necessities in any form of selling and I have coined the terms. We need digits, widgets, and fidgets. Digits are about numbers. Some will; some won't; so what! So we need to do big numbers in getting our messages out. Widgets are what we have to offer and it better be good. Fidgets represent the n ervous energy and enthusiasm that just can't keep quite about what we have.