We are all selling something: ideas, products, services, ourselves.

There are three necessities in any form of selling and I have coined the terms.

We need digits, widgets, and fidgets.

Digits are about numbers. Some will; some won't; so what! So we need to do big numbers in getting our messages out.

Widgets are what we have to offer and it better be good.

Fidgets represent the n ervous energy and enthusiasm that just can't keep quite about what we have.